Unveiling Doublet's Revolutionary Fall 2026 Collection: 'Air'
Get ready to be amazed by Doublet's latest collection, 'Air', which challenges the notion that the brand is just about cute items and visual puns. Designer Masayuki Ino's genius lies in his ability to infuse serious topics into conversation-starting pieces, all while showcasing his keen eye for materials innovation.
The collection features a unique blend of quirky and thought-provoking designs. Imagine balloon animals as scarves and collars, pieces that resemble bubble wrap, a sweater with a factory emitting gray clouds, a windswept suit adorned with leaves and newspaper, and a T-shirt dedicated to the infamous Marge Dursley from the Harry Potter series. But there's a deeper magic behind these creations.
Ino's backstage revelation: a novel yarn, developed by the eco-material research firm Plaisir Co., was used in the collection and the T-shirt he was wearing. This yarn is made from CO2 captured from the air, resulting in a fabric that combines the weight of heavy cotton and the texture of linen. It's a tricky material to work with, but Ino believes it's worth the effort.
The designer also incorporated a dye derived from exhaust fumes, showcasing his commitment to environmental awareness. Despite Doublet's smaller brand status, Ino emphasizes the importance of using newly invented materials. He believes that raising awareness about these materials is crucial, as it encourages their adoption and contributes to environmental improvement.
Ino's approach to showcasing these innovative materials is both memorable and clever. By presenting heavy subjects in a lighthearted manner, he ensures that the audience not only remembers the collection but also the underlying message. This unique blend of fashion and environmental consciousness is what makes Doublet's 'Air' collection truly remarkable.
